Sunsilk logo


Signal is a leading oral care brand with a wide range of products, benefitting from Unilever’s long tradition of R&D in this field. In 2008 Signal collaborated with the Indian Dental Association (IDA) and the World Dental Association (FDI) to help educate school children on the importance of regular brushing. For over 40 years Signal has been helping millions of people by providing products that are clinically proven to enhance their oral health 24 hours a day.

Enabling you to taste life to the full

In many of our products, we use state-of-the-art technology to deliver the results you need. Signal White System, Europe’s leading tooth whitener, is just one example.
Raising oral hygiene standards for the young
We also invest resources in encouraging the young to look after their oral health. This includes a new range, Signal Xperience, designed to meet the needs of the young, plus initiatives to promote higher standards of oral hygiene, usually in association with dentists and other oral healthcare experts. In Italy, for example, Signal sponsors oral care education for children and free dental check-ups as part of Dental Prevention Month.

Schools program

Signal also plays a major role in promoting early brushing in many developing countries through its schools program. At the same time, the brand has developed strong relationships with local governments, as well as dentists associations. The scheme forms part of Live. Learn. Laugh, Unilever’s global partnership with the World Dental Federation (FDI), which aims to improve oral health all over the world through practical, sustainable community program.

Key facts

Number 1 and 2 in 50 markets, reaching over 4 billion people
Number 1 or 2 in 19 of our top 25 Oral markets, including Italy, France and Indonesia
Number 1 Oral brand in the GCC
Over the past 14 years, Signal has reached more than 5 million students in the Gulf through its educational and promotional programs

Back to top